In 1939, when Robert May, a copywriter for Montgomery Ward, wrote a promotional Christmas poem for that Chicago department store, its principal character was “Rollo” the Red-Nosed Reindeer, but the corporate executives didn’t like that name, nor did they approve of May’s second suggestion, “Reginald.”
It was May’s four-year-old daughter who came up with “Rudolph,” and the title for a Christmas classic.