International investors reveal a growing appetite for Indian biryani

International investors reveal a growing appetite for Indian biryani

When Indian diners order biryani online from Rebel Foods they’re greeted with a culinary reputation for the fragrant, slow-cooked rice meal. “The recipe had been lost forever whenever King Cyrus laid siege to Behrouz until it absolutely was discovered among the ruins,” the story checks out to some extent. This lost recipe.“With this Biryani, we now have brought back to life” Diners are invited to learn the account that is entire which also includes 14 chapters and describes a protracted war between two ancient Persian kingdoms.

The whole lot is manufactured up—a canny exercise in myth-making that includes helped turn the dinner (known as Behrouz following the fictional conflict) into a top-seller and also the very very first branded form of India’s unofficial national meal. Continue reading International investors reveal a growing appetite for Indian biryani