British Cartoon Network Mistakenly Airs Bookmaker Ad
The Cartoon Network made a huge faux pas recently when it mistakenly aired an ad for UK bookmaker Coral during a broadcast on the children’s television channel despite strict rules that govern the airing of gambling ads on television.
The controversial ad had been aired on Turner Broadcasting’s Boomerang channel as well as the Cartoon system, sparking outrage as the broadcast code strictly prohibits the marketing of gambling ‘in or next to programs commissioned for, principally directed at, or more likely to appeal particularly to audiences underneath the age of 18 years,’ so minds were positively tumbling whenever the broadcast clearly broke these rules.
The station might have perhaps been forgiven for their ‘serious breach’ of the rules had the advertisement aired just once, but the advertising was broadcast nine times on a Saturday morning back in May of this year, that will be primetime viewing for kids kick-starting some cartoon antics to their weekend.
The Advertising Standards Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and it has explained that the ad was broadcast, repeatedly, in error.
Action Figure Used
But what’s worse is the fact that ad that is coral involved one of youngsters’ most beloved all-time favorite characters and Marvel Comics hero, the Incredible Hulk. This simply provided more ammunition to those who claim that gambling promotion objectives Continue reading British Cartoon Network Mistakenly Airs Bookmaker Ad